What makes a successful startup? and how important is it to treat your startup as a business, not only as a crusade to innovate and disrupt the market? In this article we explore the integration of successful technology, successful market understanding, with roadmaps that create revenue-generating-MVPs on the journey to create a successful product in a successful business.

How mature is your product now, and how mature should it become, to be market-ready? this article shows how to use the method of TRL Technology Readiness Level to have a realistic time to market and plan accordingly around your project assumptions and risks.